National Strategy for Angling Development

Inland Fisheries Ireland has consulted previously on the preparation of a National Angling Development Plan. Following its consultation and research undertaken by IFI, IFI has prepared the National Strategy for Angling Development (NSAD).

The National Strategy for Angling Development (NSAD) 2015-2020 is the first comprehensive national framework for the development of our angling resource. The strategy will deliver a wide-ranging set of investments, innovations and promotions over the coming five years. This will ensure that our fish stocks and angling infrastructure are protected and enhanced for both their economic value and their recreational benefit to the communities and visitors they serve across Ireland. Effective and sustainable implementation of the strategy will ensure stability of existing jobs and businesses reliant on angling and the creation of new jobs as the economic impact of angling grows. 

The strategy will also ensure that our angling resource is protected and conserved in an environmentally sustainable manner for future generations to enjoy. Fundamentally, this strategy will strive to make angling an accessible and attractive pursuit for all. In this regard, the strategy is the foremost statement of intent for the future of our angling resource since the establishment of IFI in 2010.

Documents and reports published during the preparation of the NSAD can be found here:

Background     

During 2012 IFI commissioned Tourism Development International (TDI) to undertake a Socio Economic Study of Recreational Angling in Ireland. The full study is available for download at http://www.fisheriesireland.ie/media/tdistudyonrecreationalangling.pdf. Details of angling’s contribution to the Irish economy are outlined below.
This study, which was the most comprehensive study of the recreational angling sector in Ireland ever undertaken, was carried out by TDI on behalf of IFI and published in July 2013.

TDI is a renowned and widely respected professional consultancy company with a global presence. TDI have been commissioned internationally by such clients as the United Nations, the European Union, the World Bank, the World Tourism Organisation, the Irish American Cultural Institute and a range of multinational companies. Government Departments and Agencies from EU Member States and from countries worldwide have also engaged TDI for expert advice and analysis.

In Ireland, TDI has carried out work for Fáilte Ireland, the Marine Institute and Údarás na Gaeltachta, as well as a host of Local Authorities and regional organisations. In the Northern Ireland and cross border context its clients include Waterways Ireland, Tourism Ireland, Northern Ireland Tourist Board and the Loughs Agency.

The principal results of this professional and wide-ranging study of Ireland’s recreational angling sector, estimate that recreational angling in Ireland contributes €755 million to the Irish economy annually. The study showed that direct spending on angling in Ireland amounted to €555 million in 2012, with indirect and induced spending worth an additional €310 million. Following adjustments for imports and displacement, the overall economic impact of recreational angling in Ireland was estimated to be €755 million. Recreational angling was also found to directly support 10,000 existing Irish jobs, many of which are located in the most peripheral and rural parts of the Irish countryside and along our coastline.

Contribution of Angling to Tourism

The study found that 406,000 people were involved in recreational angling in Ireland during 2012, with over 150,000 of these travelling from Northern Ireland and overseas. Over a quarter of a million Irish adults (252,000) held a fishing rod in 2012 with sea angling along with salmon and brown trout angling seen as the most popular categories where domestic anglers are concerned. The quality of the Irish angling product, the friendliness and hospitality of the Irish people and our outstanding scenery were cited amongst the principal attractions of Ireland as an international destination for recreational angling. Tourism angling spend is estimated at approximately €280 million on an annual basis.

This first national survey was able to put a value on angling to the Irish economy which heretofore had been greatly under-estimated. It has also helped to underpin effective strategic planning and decision making in respect of the angling product’s development and marketing. The study highlights the need to continue to protect and nurture the inland fisheries resource and grow its potential contribution to the tourism sector in Ireland. To that end IFI is now progressing a development plan for the sector.

Key Findings of the Study

Volume, Value and Economic Impact of Recreational Angling in Ireland

  • Up to 406,000 individuals participated in recreational angling in Ireland in 2012
  • Total direct expenditure on recreational angling in 2012 estimated to be €555 million
  • Direct expenditure of recreational angling by out-of-state anglers estimated at €121 million
  • With indirect and induced impacts, the overall impact of recreational angling is estimated at approximately €755 million
  • Total tourist angling expenditure can be estimated at approximately €280 million.
  • Recreational angling estimated to support approximately 10,000 jobs.
  • The aggregate non-market value of the fishing resource to the Irish public is €58 million per annum
  • There is evidence of a decline in recreational angling participation levels in recent years
  • Decline in participation attributed to a range of factors including:
    • Economic recession
    • Poor weather
    • Quality of fishing
    • Illegal practices

Profile of Recreational Anglers

  • Age profile of recreational anglers is an older one – almost half aged 35 – 54 and 37% aged 55 years +
  • Domestic recreational anglers have a younger age profile than overseas anglers
  • 62% of recreational anglers are from ABC1 socio-economic backgrounds. Proportion of ABC1 higher for British (70%) and Europeans (83%)
  • 39% of anglers had travelled with family or friends while 29% travelled alone.

Participation Patterns

  • Domestic anglers participating in day fishing trips took an average of 13.6 day angling trips
  • One in four domestic anglers took an overnight fishing trip – the average number of overnight trips taken by these anglers was 5.25
  • Overseas anglers are very loyal to Ireland and to specific fisheries with individuals returning to the same fishery
  • Overseas recreational anglers made an average of two angling trips to Ireland in last 12 months

Motivations and Attitudes

  • Respondents identified outstanding scenery and friendliness/hospitality as the most appealing aspect of Ireland as a destination for recreational angling
  • The Irish angling product is also highly rated in terms of:
    • Restful/relaxed ambience
    • Quality of accommodation
    • Reputation of the fishing product
  • Over three quarters of anglers considered the overall quality of the Irish angling product to be ‘very good’ or ‘good’
  • The perceived decline in fish stocks was cited as the primary reason for dissatisfaction
  • Recreational anglers would welcome the following initiatives to improve angling in Ireland
    • More policing of fisheries
    • Increased protection of fish stocks
    • Conservation measures
    • Bank side management
    • Increased practice of catch and release

Benchmarking against competitors

  • 41% of all recreational anglers have taken a holiday involving angling in other countries in the last 3 years
  • Scotland, England, Spain and Scandinavia are the most popular competitor countries visited
  • The quality of angling – amount and size of fish – cited as the most appealing aspect of competitor destinations
  • Competitor destinations have advantage over Ireland in terms of perceived better management of their fisheries.

  • What is the NSAD? +

    What is the NSAD?

    Inland Fisheries Ireland has consulted previously on the preparation of a National Angling Development Plan. Following its consultation and research undertaken by IFI, IFI has prepared the National Strategy for Angling Development (NSAD).

    The National Strategy for Angling Development (NSAD) 2015-2020 is the first comprehensive national framework for the development of our angling resource. The strategy will deliver a wide-ranging set of investments, innovations and promotions over the coming five years. This will ensure that our fish stocks and angling infrastructure are protected and enhanced for both their economic value and their recreational benefit to the communities and visitors they serve across Ireland. Effective and sustainable implementation of the strategy will ensure stability of existing jobs and businesses reliant on angling and the creation of new jobs as the economic impact of angling grows. 

    The strategy will also ensure that our angling resource is protected and conserved in an environmentally sustainable manner for future generations to enjoy. Fundamentally, this strategy will strive to make angling an accessible and attractive pursuit for all. In this regard, the strategy is the foremost statement of intent for the future of our angling resource since the establishment of IFI in 2010.

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  • Who can make submissions? +

    The consultation is open to all submissions. Submissions can be made by individuals, angling clubs, landowners, organisations, any other stakeholder or any other party with an interest in the development and improvement of Irish angling and/or fisheries.

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  • What format should the submission be in? +

    Submission must be in writing.

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  • Where do I send my submission? +

    A dedicated e-mail address has been set up to receive email submissions regarding the NSAD.

    This email address is being protected from spambots. You need JavaScript enabled to view it.

    Submissions may also be marked ‘NSAD – public consultation’ and addressed to 

    NSAD Consultation,
    3044 Lake Drive, Citywest Business Campus,
    Dublin 24,
    D24 Y265

    and must be received no later than Monday, 4th January 2016.

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  • Will all submissions be accepted? +

    Interested parties and individuals are invited to submit to IFI. Please note that submissions cannot be considered if:

    • They are submitted after the deadline of Monday, 04th January 2016;
    • They do not relate to the NSAD;
    • They contain personal accusations, irrelevant or offensive statements/material.
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  • If I am unsure as to the relevance of my submission, who can I call/email? +

    Please make your submission bearing in mind that submissions may include and are not limited to:

    • strategies for the development of angling,
    • identifying development needs or deficiencies,
    • physical development projects, novice angler initiatives,
    • evaluation criteria of fisheries status by species/discipline type (i.e. what makes a good fishery)
    • and angling/fishery support service requirements;

     Submissions can be formulated on a national, regional or local basis as necessary. 

    A dedicated e-mail address has been set up to receive email submissions regarding the NSAD. Submissions may also be marked ‘NSAD – public consultation’ and addressed to 

    This email address is being protected from spambots. You need JavaScript enabled to view it.

    or

    NSAD Consultation,
    3044 Lake Drive, Citywest Business Campus,
    Dublin 24,
    D24 Y265

    and must be received no later than Monday, 4th January 2016.

    The consultation is open to all submissions. If you are unsure as to the relevance of your submission then forward it by the closing date to the above address and let IFI evaluate it; all submissions will be evaluated on the basis that there are no bad ideas. 

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  • Will submissions be responded to? +

    Submissions received will not be responded to on an individual basis but they will be taken into consideration by IFI in its final report.

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  • Will the submissions be made public? +

    Please be aware that all submissions received by IFI will be published on its website. In addition IFI is subject to the provisions of the Freedom of Information Act 1997 and therefore has to consider any request made to it under that Act.

    If you consider that any part of your submission would be subject to any of the statutory exclusions under that Act please so indicate in your submission, specifying under which exemption you believe the content should be excluded.

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  • When will the NSAD report be complete and published? +

    The NSAD report was published in November 2015. There is currently a period of public consultation on the published report.

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  • Who is working on the NSAD for IFI? +

    A team comprising Kevin Crowley, Myles Kelly, Markus Muller, Shane O’ Reilly and Paul O’ Reilly are working on the formulation of the NSAD. The group reports to Suzanne Campion Head of Business Development.

    Qualifications held include:

    • Angling Coach Tutor
    • Bachelor of Arts in Economics & Philosophy
    • Bachelor of Commerce ( Marketing)
    • Bachelor of Commerce ( Accounting & Law)
    • Bachelor of Science
    • Bachelor of Science Environmental Science
    • Bachelor of Science Environmental Management
    • Fellow of the Chartered Institute of Management Accountants
    • GAIA fly tying instructor
    • GAIA single handed casting instructor
    • Level 1 Angling Coach
    • Marine & Countryside Guide (FETAC)
    • Master of Arts Public Management Master of Commerce Degree (Economics)
    • Master of Science in Hydrology & Geography
    • Master of Science in Information Technology for Strategic Management
    • Post Graduate Diploma in Fisheries Management
    • Post Graduate Diploma in Computing
    • Project Management

    All are IFI staff and have between them over 50 years of angling marketing, promotion and product development experience, 16 years fisheries management, 17 years in fisheries protection, 17 years in angling services provision, 40 years in stakeholder  and lesser amounts spent in policy formulation, education and outreach and fisheries development. The team have angling experience in excess of 140 years.

    The team also have support from other IFI staff who have vast experience in angling marketing, stakeholder engagement, fisheries development, management and protection.

    IFI have invited external expertise from Failte Ireland.

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